Behind the Scenes of the Stunning SLB Booth at IKTVA
Standing out in a sea of corporate excellence is no easy feat, but that’s exactly what the SLB booth achieved at the IKTVA 2025. This was not just another booth—it was an experiential masterpiece crafted by Fekra Events. Designed to reflect SLB’s prominence as a platinum sponsor, the booth was an inspiring combination of cutting-edge technology, strategic design, and flawless execution.
For event planners, marketers, and clients seeking innovative ways to make an impact, this case study highlights how a well-thought-out design can make all the difference. Read on to discover how Fekra Events overcame challenges, integrated state-of-the-art features, and delivered an unforgettable experience for SLB.
What Made the SLB Booth Exceptional?
Platinum Sponsorship, Platinum Experience
When a global leader like SLB takes center stage at a corporate exhibition, the need for distinctive and impactful booth design cannot be overstated. From capturing attention to seamlessly aligning with SLB’s brand identity, Fekra Events had one goal in mind—craft a booth worthy of a position of the platinum sponsor. The booth had to stand out amidst strong competition while meeting strict branding and functionality requirements.
This challenge guided our team to create a design that was futuristic, immersive, and visually commanding, ensuring SLB’s dominance was felt throughout the exhibition.
Case Study: Bringing the SLB Booth to Life
Achieving this visual masterpiece wasn’t without its hurdles. Below, we break down how Fekra Events tackled the key challenges and delivered stunning results:
The Challenge of Strict Brand Guidelines
Large corporations like SLB operate with well-defined brand guidelines. While these guidelines ensure consistency, they often leave little room for creative experimentation. At the IKTVA exhibition, our designers faced multiple iterations of the booth design to strike the perfect balance between corporate compliance and cutting-edge innovation.
Accommodating Heavy Equipment
SLB needed to showcase large, heavy, and complex equipment samples integral to their operations. This required a safe, structurally sound design that could accommodate and visually integrate the equipment without compromising aesthetics. We solved this by cleverly incorporating the equipment into the booth’s layout, ensuring each sample became an integral part of the overall exhibit.
Multi-Divisional Integration
SLB approached Fekra Events with a unique requirement—they needed space for four separate reception areas representing distinct divisions of the company. Each division had its own set of objectives and materials to showcase. Our team created four custom touchscreen tables, each programmed with tailored applications featuring videos, presentations, and information specific to the division. The result? A highly personalized experience for every visitor, regardless of their business focus.
Key Features of the SLB Booth
Beyond tackling challenges, the SLB booth excelled in its innovative features, leaving exhibition visitors in awe. Here’s what set it apart:
- Immersive LED Displays
The booth was anchored by a large curved LED screen wall, which played a dual role as a key visual attraction and a photo zone for attendees. To elevate its futuristic vibe, six curved LED line screens built into the upper part of the booth, captivating visitors with motion graphics designed by our talented team. This seamless use of light and visuals created a space that felt alive and dynamic.
- Interactive Touchscreen Tables
With interactivity at the core of any modern exhibition space, we built four custom touchscreen tables. Each came with bespoke applications that housed data, videos, and presentations, enabling SLB personnel to engage with visitors effortlessly. These tables were not just functional—they were conversation starters.
- Futuristic 3D Design
Inspired by SLB’s brand identity, the booth featured abstract curved lines, inbuilt LED lighting, and an air of sophistication. The entire design reflected SLB’s forward-thinking ethos while creating a unique focal point within the exhibition hall.
Every design choice contributed to making the SLB booth a centerpiece that attracted visitors and translated into meaningful connections.
Media Services Provided
Our dedicated media team brought this project to life, capturing the energy and impact of SLB's participation at iktva 2025. Over the course of the four-day exhibition, our two photographers and videographer ensured comprehensive coverage of all events and highlights. By delivering high-quality photos daily on the same day, we enabled SLB to share updates in real-time. Additionally, we produced a polished, two-minute video showcasing SLB’s presence and achievements at the event. This video served as a powerful tool for their communication and promotional needs, perfectly encapsulating the essence of their participation.
Key Takeaways for Event Planners
- Balance Creativity and Compliance
Working with corporate clients often means adhering to rigid brand guidelines. The key is to innovate within those parameters—use these guidelines as a framework for creativity rather than a limitation.
- Integrate Technology Thoughtfully
Features like custom touchscreens or engaging visual displays don’t just look impressive—they help communicate your client’s message more effectively. The right balance of innovation and functionality can leave a lasting impression.
- Prioritize Safety and Practicality
When dealing with physical products or equipment, design must go beyond aesthetics to ensure practicality and safety. Structural integrity becomes just as important as beauty.
- Design for Engagement
Provide visitors with hands-on experiences they can remember—through interactive screens, photo zones, or personalized touchpoints.
The Future of Events Lies in Technology
SLB’s booth wasn’t just a glimpse of 2025—it was a bold statement about the future trends of event planning and booth design. Technology, immersive visuals, and interactivity are no longer optional; they are the cornerstones of successful exhibitions. With advancements in AI, augmented reality, and data-driven storytelling, the potential for creating even more engaging corporate events is boundless.
At Fekra Events, we believe in pushing those boundaries. Events should do more than showcase—they should inspire, connect, and transform.
Create Your Vision with Fekra Events
The SLB booth at IKTVA stands as proof that thoughtful design, cutting-edge technology, and meticulous execution can elevate a corporate exhibit into a remarkable experience. Whether you’re planning to showcase your brand, product, or corporate vision, our experienced team at Fekra Events is ready to make it happen.
Your booth isn’t just part of the exhibition—it has the potential to become the exhibition. Reach out to us today, and together, we’ll craft something extraordinary.
