Samsung Engineering Booth at IKTVA: A Collaboration with Fekra Events
When it comes to showcasing innovation, fostering local partnerships, and making a lasting impression in the corporate world, the IKTVA 2023 Forum & Exhibition stands out as a premier platform. This event, which celebrates local value creation and economic collaboration, brings together global giants, local businesses, and decision-makers under one roof. Among the standout participants this year was Samsung Engineering, whose booth garnered significant attention for its cutting-edge features and dynamic presentation—designed and brought to life by none other than Fekra Events.
This blog offers a closer look at the Samsung booth and highlights the role of collaboration in executing impactful corporate exhibits.
What is IKTVA and Why Does It Matter?
The IKTVA (In-Kingdom Total Value Add) Forum & Exhibition is Saudi Arabia's flagship initiative to boost local content across its various industries. Organized by the Kingdom’s leading energy company, the forum showcases the commitment of businesses toward local development and economic sustainability. Corporate clients from across sectors gather to network, share ideas, and explore innovation.
Samsung Engineering’s participation at IKTVA 2023 was not just a display of its engineering capabilities but also proof of its commitment to Saudi Arabia’s vision for a sustainable and diversified economy.
How Samsung Engineering Stood Out at IKTVA 2023
Showcasing Innovation and Commitment to Local Development
At IKTVA 2023, Samsung Engineering showcased its leadership in engineering and technology, focusing on sustainable development and local partnerships. From interactive technology to inspired design, the booth reflected Samsung Engineering’s role in shaping the future of industries while supporting the Kingdom’s development goals.
The aesthetically curated space provided visitors an immersive experience into Samsung’s innovative technologies and services. It also highlighted their efforts toward expanding local hiring, contributing to environmental sustainability, and forging partnerships with Saudi businesses.
But what truly lifted this booth from great to exceptional was the innovative and user-friendly design by Fekra Events, making it a space that inspired engagement.
Fekra Events: The Creative Partner Behind the Booth Design
Fekra Events is a trusted name in designing and producing outstanding booths and event experiences for corporate clients across various industries. With years of expertise in blending creativity and functionality, we deliver booth designs that don’t just attract attention—they tell your brand story effectively. Our work is focused on captivating exhibits, innovative technology integration, smooth execution, and wow-worthy customer experiences.
When Samsung Engineering sought an experienced partner for IKTVA 2023, Fekra Events was the obvious choice. From conceptualization to delivery, our team worked tirelessly to create a bespoke exhibit that showcased Samsung Engineering’s goals of innovation and local collaboration.
By seamlessly merging design with advanced technologies, we turned their vision into a physical environment that amazed visitors, leaving a lasting brand impression.
Key Features of the Samsung Booth
The Samsung Engineering booth was designed to go beyond aesthetics and provide a dynamic, interactive experience for all visitors. Here are some key highlights of the features:
1. LED Screen Wall
A large, high-definition LED screen created a visual centerpiece, allowing Samsung Engineering to present its developments and services. A full sound system with a microphone and an experienced sound engineer ensured flawless delivery during presentations, whether it was an in-depth corporate session or a quick pitch.
2. Interactive Augmented Reality (AR) Table
One of the most talked-about features of the booth, the AR table, gave visitors a futuristic way to explore Samsung’s engineering facility. Using Samsung tablets, visitors could access detailed and immersive AR content describing the company’s architecture, technologies, and operations. The 3D model of the facility, complemented by the AR interface, became a focal point for attendees looking for innovation.
3. A Professional Meeting Room
The booth included a comfortable meeting room with an integrated LCD screen. This private space allowed Samsung representatives to connect with stakeholders and decision-makers through focused discussions backed by crisp visuals and presentations.
4. A Unified Experience
Every element of the booth was designed to reflect Samsung Engineering’s innovative brand persona while creating a welcoming, professional atmosphere. From the technology to the displays, Fekra Events ensured seamless functionality and aesthetic appeal to leave a lasting impression on visitors.
This thoughtfully designed booth became one of the key stops for visitors at IKTVA 2023—firmly establishing Samsung Engineering as a leader in technology and local development.
Building a Seamless Partnership for Success
At the heart of this impactful booth was the successful partnership between Samsung Engineering and Fekra Events. This collaboration was built on mutual trust, a shared vision, and a commitment to excellence.
How Did We Do It?
- Understanding the Vision: We worked closely with the Samsung Engineering team to understand their goals—what message they wanted to convey and how they wanted visitors to feel.
- Strategic Design: Armed with this knowledge, the Fekra Events team developed a design strategy to incorporate interactive elements, cutting-edge technology, and aesthetic themes that aligned perfectly with Samsung’s innovation-driven brand.
- Efficient Execution: From precision engineering to setup and technical support, our team ensured timelines were met without compromising quality.
- Memorable Engagement: The final product didn’t just look good—it engaged, informed, and inspired, which is the hallmark of a successful Fekra Events production.
This partnership highlights the incredible opportunities that arise when expertise and vision come together.
Strategic Alliances for Corporate Events
Collaborations like the one between Samsung Engineering and Fekra Events demonstrate the power of strategic partnerships in corporate events. These alliances not only amplify brand visibility but also enhance innovation and allow businesses to provide better engagement opportunities for their target audiences.
At Fekra Events, we believe in creating meaningful experiences that leave an indelible mark on attendees while meeting the strategic goals of our clients. By working alongside corporate powerhouses like Samsung Engineering, we deliver events that inspire, connect, and innovate.
Isn’t it time you explored the possibilities of collaboration for your next corporate program?
Discover the Art of Inspired Event Design
The Samsung Engineering booth at IKTVA 2023 is a testament to what strategic planning, innovative design, and impactful collaboration can achieve. With a shared commitment to creativity and excellence, Fekra Events and Samsung Engineering created one of the most exciting and engaging exhibits of the year.
If you’re looking to elevate your brand presence or create a standout experience at your next event, partner with Fekra Events. With a proven track record in designing impactful booths and managing exceptional corporate events, we’re here to bring your vision to life.
Contact us today to get started on creating your next unforgettable event!
