Exhibitions · Riyadh · 2022
ADES. An open space for industry conversations.
An exhibition environment combining clear brand visibility, an open visitor approach and space for direct engagement.
Riyadh International Convention & Exhibition Center · February 2022
The ADES stand at IPTC 2022 brought together a curved overhead identity, digital displays and a dedicated meeting area. The open layout kept the brand visible from the surrounding aisles and gave visitors several ways to approach the stand.
Within the space, screens and an interactive display supported the conversation around ADES. The result was a coordinated exhibition setting where brand presence, information and hospitality worked together.
