Our events · Sports · Saudi Arabia · 2021

Formula E KSA. Energy beyond the circuit.

A sports entertainment project bringing the energy of electric racing into a shared live experience.

Our Formula E KSA project in 2021 explored a fully immersive stage inspired by water, wind and sun. The creative direction brought together large-format visual content, sculptural stage design and coordinated lighting to surround the audience with movement, atmosphere and a changing visual narrative.

Our project approach connected creative development with production planning, audiovisual design and show coordination. It reflects our approach to sports entertainment: translating the character of an event into an experience audiences can feel.

Creative development in collaboration with TSE and OCUBO. The images below are concept renders from the project presentation.

Formula E KSA immersive stage concept with sweeping blue light and an audience surrounded by screens — Immersive stage environment · Concept render

Formula E KSA stage concept with a solar-inspired central screen and warm gold lighting — Water, wind and sun narrative · Concept render

Explore the immersive show

Watch the project video presentation, featuring the immersive show creative direction.

Watch the project video on YouTube ↗

Explore creative event production ↗

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